SM Group introduced its first in-mall customer service robot, at SM Megamall.

Sam, the AI humanoid robot is designed to help customers with directions and information about the latest SM mall deals, promotions and events.

SM Supermalls COO Steven Tan said that innovation is what SM strives for in providing better customer service to all and they are proud to introduce the latest innovation yet.

Sam is equipped with an advanced face-recognition technology it can also make personalized greetings to customers at Mega Atrium, Mega Fashion Hall and Bank Drive.

Video credit to SM Supermalls

Customers can also chat with Sam through the SM Supermalls Facebook page 24/7 to get information on branch locations, mall schedules and promotions.

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Video is from Youtube